inCompass ADVantage™

Contextual Categorization for AdTech and Brand Safety

What Is inCompass ADVantage™?

inCompass ADVantage™ is a purpose-built categorization and metadata engine designed for AdTech, MarTech, and brand safety platforms. It enables DSPs, SSPs, and advertising data partners to understand what kind of content is on a page or site—quickly, accurately, and at massive scale.

Powered by NetSTAR’s core categorization engine and trusted by 275+ OEM partners, ADVantage delivers content categorization based on the IAB taxonomy, reputation scoring, and optional security and brand safety indicators.

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Illustration representing contextual targeting and brand safety with categorized web content and reputation awareness.

Context-Aware Categorization for AdTech

inCompass ADVantage™ processes 48B+ URLs and domains and provides:

  • IAB 2.0 Categories – Tier 1 and Tier 2-level classification using the industry-standard IAB taxonomy
  • Optional NetSTAR Categories – 200+ categories based on full-path URL analysis
  • Custom Categories – Partners can define and apply their own taxonomies
  • Age Rating Metadata – Useful for COPPA/K-12 compliance and targeting
  • Brand Safety Flags – Mark unsafe, explicit, or objectionable content
  • Reputation Score – Indicates trustworthiness and likelihood of fraud, spam, or malware

Security & Trust for Ad Platforms

While focused on contextual categorization, inCompass ADVantage also provides:

  • Reputation Score – Helps reduce ad fraud, suspicious inventory, or poor-quality domains
  • Security Flag – Optionally label URLs with known malware or phishing indicators
  • Custom Filtering Logic – Empower partners to apply business logic using reputation + category + context

Built for AdTech Integration

FeatureBenefit
IAB Taxonomy SupportEnables contextual targeting aligned with industry standards
Brand Safety MetadataFlag explicit or non-brand-safe URLs or IPs
Deployment OptionsSDK, Cloud API, or hybrid options for real-time or cached lookups
Integration-ReadySupports integration into DSPs, SSPs, bid engines, data brokers
High-Volume CapableDesigned to support billions of queries per day

Use Cases

  • Contextual targeting for real-time bidding
  • Brand safety filtering for DSPs and SSPs
  • Post-bid analytics and campaign compliance
  • Inventory categorization for ad exchanges
  • COPPA, education, or finance-related content control
  • Creative pre-approval workflows and auditing

Proven Scale & Global Reach

48B+

48B+ URLs and domains processed

1.8B+

Telemetry from 1.8B+ global endpoints

200+

Categorization in 200+ languages

AdTech

Used by leading AdTech, security, and infrastructure partners worldwide

How inCompass ADVantage Works

  1. Submit: Partner sends full URL or domain via SDK or API
  2. Classify: URL analyzed using NetSTAR’s categorization engine
  3. Map: Result mapped to IAB 2.0 Tier 1/Tier 2 categories
  4. Score: Optionally append reputation, age rating, or brand safety flags
  5. Deliver: Response returned in JSON format
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Frequently Asked Questions – FAQs

It’s used by AdTech platforms to classify URLs based on IAB content categories and brand safety indicators—enabling contextual targeting and fraud prevention.

ADVantage is tailored for AdTech and MarTech applications, with a focus on IAB category mapping, brand safety, and advertising use cases, whereas inCompass supports broader security and policy enforcement.

Yes—you can choose to receive IAB 2.0 taxonomy results, NetSTAR’s 200+ categories, or both, depending on your integration needs.

Yes—via our Cloud API or hybrid deployment model. We also support cached (local) queries for high-speed ad tech environments.

Yes—it provides reputation scores and brand safety flags that can help identify and exclude low-quality, suspicious, or unsafe inventory.

Start with inCompass ADVantage™

Deliver smarter contextual targeting and stronger brand safety with NetSTAR’s trusted categorization engine for AdTech.

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