In today’s high-velocity digital ad landscape, brand safety is no longer a nice-to-have—it’s a mission-critical component of responsible, compliant, and successful advertising. Whether you’re a DSP, SSP, ad verification platform, or data broker, your ability to accurately classify content and protect your advertisers determines your value.

That’s where NetSTAR solutions for brand safety come in.

Why Traditional Filters Fall Short

Legacy brand safety filters—relying on keyword flags or domain blocklists—are too slow, too broad, or not contextual enough to meet today’s real-time ad tech demands. They often miss:

  • Unsafe or explicit content hosted on neutral domains
  • Dynamic content changes in UGC or social environments
  • Contextually sensitive placements (e.g. violence in news vs fiction)
  • Regulatory triggers (COPPA, GDPR, CIPA, K-12 rules)
  • Domain-level fraud signals and spam scoring

NetSTAR Delivers Smarter Brand Safety

With over 48B+ categorized URLs and traffic visibility across 1.8B+ endpoints, NetSTAR provides real-time, AI-enhanced classification designed for OEM integration. Our brand safety intelligence is:

  • Contextual – Powered by full-path URL analysis and page-level classification
  • Compliant – Supports IAB 2.0 taxonomy, age rating, and regulatory filters
  • Flexible – Delivered via Cloud API, JSON feeds, or local SDKs
  • Security-Informed – Integrates threat flags like phishing, malware, and scam indicators

What Products Support Brand Safety?

Here’s how NetSTAR’s product portfolio addresses brand safety:

Illustration representing contextual targeting and brand safety with categorized web content and reputation awareness.

inCompass ADVantage™

Contextual targeting using IAB categories, brand safety flags, reputation, and age metadata

Browser interface illustration with security icons representing URL categorization, safety scoring, and threat detection.

inCompass™

URL and domain categorization across 200+ categories, including explicit and objectionable content

Cybersecurity illustration representing a threat intelligence feed with phishing, malware, and suspicious activity detection.

inSITE™

Threat feed delivering intelligence on phishing, malware, and suspicious IPs—ideal for ad fraud detection

Where NetSTAR Is Used

NetSTAR solutions for brand safety are embedded into platforms across the ecosystem, including:

  • Demand-Side Platforms (DSPs)
  • Supply-Side Platforms (SSPs)
  • Ad verification and fraud detection engines
  • Contextual data brokers and ad intelligence providers
  • Compliance-driven verticals (K-12, Finance, Healthcare)

Summary: Why Choose NetSTAR for Brand Safety?

  • Real-time categorization across 200+ categories
  • IAB 2.0 category support + brand safety + age rating
  • Flexible deployment models and OEM-ready integration
  • Phishing/malware flagging + reputation scoring
  • Trusted by 275+ OEM partners worldwide

Ready to Protect Your Brand?

NetSTAR makes it easy to embed contextual intelligence and brand safety into your existing AdTech platform—scalable, secure, and optimized for real-time performance.

Contact Us

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